![]() the importance of normalizing adaptive apparel. “We’re offering a solution, it doesn’t make sense if we keep it niche," says Helya Mohammadian, on. “We’re offering a solution, it doesn’t make sense if we keep it niche.” “The goal for us has always been how do we get this out there to people who need it,” says Mohammadian. It’s for this reason that independent brands like Slick Chicks are strategically partnering with major retailers-like Aerie-who have greater visibility and access to a wider consumer market. That shift-towards a world where people with disabilities are treated as equals-starts with normalizing adaptive clothing. It is only when society, culture and the law sees us as equal, will we have this shift.” “Algorithms are built by the same structure and system that has created the problems we have historically and still face today. “The social model of disability says that what makes us disabled is not our medical condition, but the attitudes and structures of society, that is exactly what these algorithms are doing,” says Cat-Wells. These designers refuse to let technological barriers stop them, recognizing that to remain focused on the algorithms is to miss the larger picture. "Instagram is never on the side of queer, trans, adaptive, POC or fat-positive brands,” says Sky. “Not many companies have the resources or platforms and ability to share a global message of inclusion,” says Horton. “There is so much misconception and miseducation around disabled people, a lot of that is down to the way we have wrongly been perceived in the media.” With such global influence, disability advocates believe these fashion houses have an opportunity, and responsibility, to shift the narrative by making people with disabilities visible. “Brands and society need to stop being afraid to use and say the word ‘disabled’,” says Cat-Wells. “People think ‘disability’ is a bad word to use but it’s not,” Mohammadian tells Forbes, pointing out the absence of language about disability in Nike’s advertisements. The exclusion of people with disabilities from Nike’s marketing campaign points to the larger stigma that continues to plague the disabled community. disabilities in their marketing campaigns. Major fashion houses are accused of performative inclusivity when they fail to include people with.
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